You need to communicate your new product. You need to be in touch with your customers. You need to be different. You advertise. Yet you don’t feel being on the right path. Each new step forward only adds more questions and options.
Dozens of TV channels, radio stations and magazines seem all to be the right choice at first glance. Hundreds of websites too. So does social media. And viral campaigns. And you need to sort through audiences, circulations and click-throughs. No wonder is so difficult to make a selection, a schedule or a budget.
Before you pack, find out where you’re going. Market research forms the cornerstone of a well-developed marketing strategy. Before your organization can make sound, strategic decisions to achieve your goals, it’s essential to understand your competitive field.